By Maddy Reddy
Boomi, a US-based middleware vendor and the Dubai-based SPAN-SNS, a provider of supply chain solutions to companies, today announced the signing of a strategic reseller agreement to resell Boomi's software in the region.
Boomi, a US-based middleware vendor and the Dubai-based SPAN-SNS, a provider of supply network solutions to companies operating in Europe and the Middle East, today announced the signing of a strategic reseller agreement.
According to the terms of the agreement, SPAN-SNS will be the exclusive reseller of Boomi’s enterprise application integration (EAI) software throughout Europe and the Middle East. A primary focus of this relationship will be the use of Boomi’s integration software by SPAN-SNS’ clients.
“This is truly a win-win agreement. Through SPAN-SNS’s sales force and services personnel, we are greatly expanding our geographic reach to companies located throughout the EMEA region. And SPAN’s customers will benefit from our cost-efficient, out-of-the-box integration software,” says Benjamin Hood, executive VP sales at Boomi.
Boomi claims that the new version 3.0 of its integration platform greatly reduces the cost and complexity of internal system and trading partner integration by empowering its users to design, test and deploy integration processes without any programming. Integration projects, which previously took weeks or months to complete, can now be delivered in hours or days. The 4-year old vendor’s package comes pre-configured to handle most communications standards and software applications found within supply chain management (SCM).
“Boomi is a natural partner for us because their software meets the demanding integration requirements of SCM and in particular, the requirements of third party logistics (3PL) providers, one of our primary focuses. We’ve already worked closely with Boomi on several integration projects and are pleased to be solidifying our relationship,” says Tarek Saoud, general manager at SPAN-SNS.
Founded in 1990, with headquarters located in Dubai and regional offices in Abu Dhabi, Lebanon, Qatar, Germany and France, SPAN-SNS provides supply network solutions to companies operating in the region with services covering the supply chain, warehouse and office solutions.