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Wed 11 Oct 2006 04:00 AM

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Brand building focus for Dubai’s NetLink at Gitex

NetLink, a Dubai-based integrated technology provider, will be coming to Gitex 2006 armed with cutting-edge products and solutions and a client portfolio to rival the biggest global vendors.

NetLink, a Dubai-based integrated technology provider, will be coming to Gitex 2006 armed with cutting-edge products and solutions and a client portfolio to rival the biggest global vendors.

The firm’s range of offerings includes a strong emphasis on web development; NetLink has recently been awarded some of the highest Microsoft certifications for programming and web services creation. It offers products ranging from digital marketing, search engine promotion, and e-business to web and portal solutions, consulting, web tracking, ad serving and content management.

But NetLink does not simply provide web technology for its clients – instead it offers a complete solution including advising its customers on how to promote their brands, products and services in the most effective way possible. The company regularly produces articles and advisories covering how organisations can make the most of web-based communication.

“One of the greatest crimes you can commit with e-mail is using it like an electronic version of your other direct-marketing media, such as catalogues, postal mailers, radio and TV, even brochures and newspaper inserts. A world-class brand-builder can morph into a sure-fire brand-killer if you mistreat it through carelessness, ignorance or laziness,” commented NetLink’s Stefan Pollard in a recent communication about e-mail brand killers.

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