By Lynne Nolan
Dubai-headquartered marketing strategist announces plans for expansion into Riyadh.
Dubai-headquartered marketing strategist Brand Lounge, the designated partner of Trout and Partners in the Middle East and North Africa, has launched its new Riyadh operation.
“Since our announcement back in May 2008 to form a strategic partnership with MEMAR construction & development's chairman Sheikh Naif Saleh Al-Rajhi to establish a presence in the Kingdom, we have worked extensively to get Brand Lounge Riyadh operation ready for business,” said Hasan Fadlallah, founder and managing director of Brand Lounge.
Management teams and executives have conducted a series of training sessions to meet the challenges ahead and the company took advantage of its participation at Saudi Media Show last month to showcase its “differentiated approach to branding & marketing that we intend to offer to clients in Saudi Arabia.
An approach that is inspired and utterly driven by the founding father of the concept of Differentiated Strategic Positioning, Jack Trout; the world's foremost Marketing Strategist".
Trout & Partners Ltd. has established an impressive line-up of clientele including Procter & Gamble, MasterCard International, IBM and Pfizer.
Positioned as an external marketing department that aims to be recognised as the number one expert in business branding and strategic marketing consultancy, Brand Lounge has promised to position businesses away from competition through precisely engineered and uniquely crafted brand strategies.