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Sun 31 Jan 2010 12:19 PM

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Brazil targets UAE, Saudi for fashion exports growth

Textile companies eye Gulf countries as part of worldwide expansion campaign.

Brazilian textile companies are targeting the UAE and Saudi Arabian as part of a $572m fashion exports campaign in 2010.

The Texbrasil strategic programme, involving 1,174 small and medium Brazilian companies, is looking to grow demand for for clothing, bed, bath and linen products in both countries.

The Gulf nations, as well as Egypt, have been shortlisted by the project as part of a total of 38 markets worldwide, the Brazil Arab News Agency reported.

In 2009, exports of Brazilian textile products generated nearly $1.7 billion in revenues and both the UAE and Saudi Arabia have been earmarked for growth.

Rodrigo Iglesias, Brazilian Export and Investment Promotion Agency (Apex) commercial intelligence analyst for Africa and the Middle East, said there had been "very positive feedback" from Brazilian companies that have been doing business with the Arab countries.

“They are buyers who need loyalty. The companies are aware of the fact that patience is required. There is a need for maturity in the relations between the Brazilian company and the Arab buyer,” he said.

In 2009, Saudi Arabia was the main Arab buyer of Brazilian fashion, having imported the equivalent of $3.7 million, with the UAE importing products valued at $2.2 million.

The Brazilian textile chain currently accounts for 17.2 percent of the country’s processing industry GDP.

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