By Ed Attwood
Department store to open ‘shop in shop’ in Festival City next spring
Popular British department store John Lewis will launch in the Middle East for the first time as part of a partnership with Dubai retail giant Al Futtaim Group.
The retailer will open a “shop in shop” within the Robinson department store, which will be opened next spring as part of the relaunch of Dubai Festival City mall.
According to the Times newspaper, the outlet will be 15,000 square feet in size, effectively acting as the home and lifestyle division of Robinson, a Singapore brand also making its Middle East debut.
“The success [of the existing international shop-in-shops] has given us the confidence to open in the Middle East and increase both the scale of the space and product assortment,” John Lewis managing director Andy Street told the newspaper.
“This is an exciting time for Al-Futtaim’s Dubai Festival City Mall and we’re pleased that John Lewis will be part of the next phase of its development.”
The chain had previously entertained hopes of entering the Middle East five years ago. However, the plan to open several stores in conjunction with Al Futtaim Group was scrapped in 2011.
John Lewis Partnership, the owner of John Lewis, already has an existing partnership with Spinneys in the UAE to sell products under the Waitrose brand.