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Mon 1 Jan 2007 12:00 AM

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British initiative encourages women in logistics

A new British initiative will encourage women to consider careers in traditionally ‘male dominated’ professions, such as the logistics industry.

A new British initiative will encourage women to consider careers in traditionally ‘male dominated’ professions, such as the logistics industry.

From warehouse operators to lorry drivers, women of all ages – including school leavers and those returning to work after a career break – will have the chance to test out new career opportunities that have previously been considered the preserve of men.

“These industries offer a wealth of diverse and interesting careers. However, gender stereotypes have meant that women have often been deterred from considering working in them. This initiative aims to redress the gender divide,” said Fiona Mortimer, project manager at the Sector Skills Development Agency, which is spearheading the initiative. “Employers recognise the need to address the gender imbalance and the positive contribution women can make to their businesses.”

It is estimated that increasing women’s participation in the labour market and in higher-grade roles could be worth between US$30 billion and $45 billion a year to the UK economy.

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