Font Size

- Aa +

Wed 15 Jul 2009 04:33 PM

Font Size

- Aa +

Brother details channel plans at partner gathering

Brother Gulf has told partners it intends to focus on the high-end inkjet and colour laser multi-function printer markets as it looks to drive sales

Brother details channel plans at partner gathering
Brother Gulf boss Shinji Tada (far left) with winning partners at its recent channel event

Brother Gulf has told partners it intends to focus on the high-end inkjet and colour laser multi-function printer markets as it looks to drive sales through the channel.

Although the printing sector has been badly hit by the downturn in end-user spending this year, Brother is eager to step up its engagement with the channel, promising to undertake “massive” e-marketing initiatives across the region and roll out more attractive incentives to reward high sales performances.

The vendor detailed its strategy for the coming year at a recent workshop attended by around 20 of its key distributors in the region.

It also honoured a number of partners for their efforts over its 2008-2009 fiscal year, which ran between April and March.

UAE-based Jumbo Electronics collected an award for its “significant contribution” to Brother’s mono laser printer regional market share as well as being named a regional gold partner for sales and marketing.

Lebanon’s Electronics Business Equipment and Saudi Arabia-based Al Maktaba from Saudi Arabia were recognised as silver and bronze partners respectively.

Al Mahbara Office Equipment Trading went home with the ‘Best P-Touch Sales’ award for making record shipments over the past year, while Qatar’s Video Home & Electronic Centre was crowned as the best retail partner. Arabian Business Machines’ Kuwait operation took the same accolade in the corporate sector.

“We believe in providing ample motivation to strengthen [partners’] commitment and help us surpass the record we have set in full-year 08-09 when we achieved 6% annual growth,” said Shinji Tada, managing director at Brother Gulf. “All our strategic partnerships, in addition to the loyalty of our regional customers, play a substantial role in achieving our goals, and this is our motivation to craft more Creative ways to maintain their loyalty and support.”

For all the latest tech news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.