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Fri 1 Jun 2007 12:00 AM

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Brunei venues prove fit enough for royalty

The Sultanate of Brunei recently hosted the Association of the Southeast Asian Nations (ASEAN) executive master class for the Meetings Industry as part of its efforts to position the country as a key venue for small meetings and incentives groups.

The Sultanate of Brunei recently hosted the Association of the Southeast Asian Nations (ASEAN) executive master class for the Meetings Industry as part of its efforts to position the country as a key venue for small meetings and incentives groups.

More than 40 "key players" from the meetings industry throughout ASEAN attended the meeting, according to Jeff Lai, Brunei Tourism.

"Basically it's a course to learn about the mechanics of how MICE works in ASEAN and who the key players are," he explained.

"They talk about the tricks of how to organise a good MICE trip and give advice on how to win a bid for an exhibition or conference to be held in the host nation." Lai said Brunei's meetings venues were literally fit for royalty, since the majority of them were designed to host the nation's King, the Sul-tan of Brunei, who regularly receives world leaders and other royal families on visits.

He recommended the tiny nation for small- to medium-sized groups of between 80 and 200 people, while the world famous Empire Hotel and Country Club could host bigger parties if necessary.

New meetings organisers and DMCs are springing up in Brunei and several major international exhibitions, including the International Halal products Expo 2007 (which takes place from August 16 to 19) will take place in the country's International Convention Centre this year.

"There are many MICE groups coming from Australia and China, but we want to target groups from other destinations where our national carrier, Royal Brunei, flies to, like Dubai," Lai said. "Brunei could be a great addition to Malaysia or Singapore."

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