By Louise Oakley
Georges V Eatertainment keen to expand portfolio of bars, nightclubs in the region
Georges V Eatertainment, creators of the Buddha Bar concept, is set to expand its portfolio of restaurants, bars and nightclubs in the Middle East, it was reported on Tuesday.
The group is in negotiations to open a new Sanctuary nightclub in the UAE that will combine indoor and outdoor space, Hotelier Middle East said.
Originally, the Sanctuary concept was created for Atlantis The Palm, which opened in 2008.
Georges V Eatertainment VP development Franck Fortet said: “The agreement ran out, it was only a specific time frame agreement and we had a great collaboration with Sanctuary but it was not meant to last forever.
“Nightclub have a life span of three to five years. And you need to renew things both in terms of concept and in terms of location. So as the agreement ran out, Atlantis went on with their own operation and we are going to open an indoors-outdoors Sanctuary nightclub in the future.”
Fortet said the new venue would either be in Dubai or Abu Dhabi.
“We will announce it when confirmed, but it will be a very large location, with at least 1,000 sq m indoors and 1,000 sq m outdoors,” said Fortet.
He noted a “gap for quality nightclubs in Dubai”.
“We have a theory that we call darling competition. Darling competition to us is the more quality locations the better we have to be, but I don’t believe it divides the crowd, I believe it just brings more crowds,” said Fortet.
“If you open more nightclubs with the right control, environment and quality, you will have more DJs coming to Dubai, you will have more need to compete and bring good quality of music, of service, of design, and I think it’s very good for everybody.
“The right quality will never affect competition; it will just bring more people more often.”
The company also plans to extend its Bar Latino concept to the region.
“We have a pipeline that’s pretty heavy already but we plan to open Bar Latino, our Latino fusion concept in Dubai; and a Bar Latino in Lebanon,” said Fortet.
The group has recently added Siddharta Lounge by Buddha Bar to its portfolio, an indoor-outdoor restaurant, bar, lounge and club concept created for the new Grosvenor House Tower Two.
There is already a Buddha Bar in Dubai. I know this because I been there many times! There is also a Buddha Bar in Lebanon. I also know this because I been there many many times! So how is George V Entertainment expanding to places it already exists in? I am a HUGE buddha bar fan and I own many albums, so I am quite excited about this but then again, confused.......