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Thu 2 Aug 2012 10:38 AM

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Buffi Jashanmal makes a splash on US reality show

Dubai fashion designer battling against 15 other rivals on Project Runway

Buffi Jashanmal makes a splash on US reality show

A Dubai-based fashion
designer is battling against 15 up-and-coming fashion designers in the hit
US reality show, Project Runaway.

Buffi Jashanmal, who grew up
in Dubai, could walk away with US$100,000 (AED367,300) prize money from L’Oreal
Paris to help start her own fashion line, a fashion spread in Marie Claire
magazine and the opportunity to design and sell her own collection for New
York-based department store Lord & Taylor, if she wins series ten of the

The 32-year old designer,
who launched her own fashion label Quiet Riot in Dubai in 2007, has already
appeared on two episodes of the reality television show, which sees her compete
in a series of elimination rounds in front of judge’s supermodel Heidi Klum,
designer Michael Kors and fashion journalist Nina Garcia.

“The application process for Project Runaway was pretty grueling and New York is one of the hardest cities to get picked from because they say it’s one of the most talented cities,” she told Arabian Business.

“Every week is completely different [challenge]. The first week that aired we were told to bring in any garment we wanted - something we had made or remade  and when we got there [the host] Tim Gunn told us we had to make another look that went along with the garment we had bought in.

“We did our first catwalk in Times Square, which was an amazing experience. It’s the centre of the garment district and it was amazing to see my look being shown on a catwalk in the middle of it all,” she adds.

The Parsons School of Design of Design graduate, who relocated to New York in 2010, said she plans to use the show as a springboard for new business opportunities. Jashanmal, who has designed children’s wear lines for Walmart, K Mart and Target; and taught fashion at The Hewitt School, is currently working on a sewing and dressmaking book and may look to launch her own career in television.

“I feel like there is a lot of opportunity that is going to come from this so I am trying to get as much done as soon as possible while it’s still hot. I have a book coming out early next year which is about sewing and dressmaking…and I would also like to do some TV about fashion and style,” she said.

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