By Andy Sambidge
Date set for the world's first hotel to start operations under famous fashion brand.
Armani Hotel Dubai, the first hotel to open under the collaboration between Giorgio Armani and Emaar Properties, will be officially launched on March 18, it was announced on Monday.
Housed in the Burj Dubai tower, the world's tallest building, the Armani Hotel Dubai is the first of a series of hotels, resorts and residences designed by Giorgio Armani to be opened around the globe.
It also marks fashion maestro Giorgio Armani's debut in to the world of hospitality.
The Armani Hotel Dubai is being marketed as "the most exclusive destination in the city", a statement issued on Monday said.
The online bookings for the Armani Hotel Dubai will go live late January, and prospective visitors can register online at www.armanihotels.com to receive further details about the hotel, the statement added.
The opening of the Armani Hotel in Dubai will be followed by the launch of the Armani Hotel Milano.
Other properties underway include the first Armani Resort, planned for Marrakech, and the first Armani Residences villas, for Marassi in Egypt.
Further Armani hotels, resorts and residences will open subsequently in key international destinations such as New York, Tokyo, Shanghai and London.