Twitter bumps MENA revenue head to regional MD amid growth push

The social media giant just posted its first profit in history and is looking to grow its operations in the region
By Shayan Shakeel
Wed 28 Mar 2018 03:54 PM

Twitter has announced that it is promoting Benjamin ampen to now lead the social media giant’s operations in the Middle East and North Africa (MENA) as its managing director.
Ampen, previously head of revenue, oversaw operations MENA operations after the region was split from the company’s India and South East Asia business unit in 2015.
Despite MENA is one of the fastest growing regions in the world for Twitter in terms of users for the platform, and is often seen as a medium on which audiences prefer to receive breaking news and engage in socio-politically relevant conversations. Over 91 percent of social media posts at the World Government Summit in dubai in February came from Twitter, according to a report by Meltwater. 
“Saudi Arabia is one of Twitter’s fastest growing markets globally,” says Ampen. “The announcement of the driving ban lift generated 1.5 million Tweets within 24 hours alone.”
Ampen has been tasked to grow Twitter’s business across the region, including strategic leadership, business planning, executive engagement with key stakeholders, and cross-functional alignment to build the company’s local presence. 
‘’I am delighted to be taking on this new role during a very exciting time, where the company has realized profit for the first time in history. This region represents a highly active and fast-growing user base and I look forward to continue working with the team to strengthen Twitter’s position as the best place to see and talk about what’s happening in the world.”
Ampen joined Twitter in 2012, launching the company’s sales activities in Europe before moving to the UAE as the MENA Head of Revenue in 2015. Prior to joining Twitter, Ampen worked at Google as part of  the business development team across the EMEA region. 

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Last Updated: Wed 28 Mar 2018 04:09 PM GST

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