Aston Martin will now train customers to race at world's iconic F1 tracks

Kuwait backed luxury carmaker will commence it's racing programme from March 2019
Aston Martin will now train customers to race at world's iconic F1 tracks
While the programme will only be available in Europe, Sébastien Delmaire, director of Aston Martin Partnerships, said they will consider expanding the experience to the Middle East.
By Shayan Shakeel
Thu 14 Feb 2019 10:24 AM

Kuwait backed Aston Martin is launching a new programme that will have its customers able to train to race at some of the most iconic circuits in the world.

Called AMR Experience (the R is for racing), the programme will fall under the AMR Drivers Club calendar of yearly events, and will begin in March by pairing racing enthusiasts with expert trainers across carious levels of instruction lasting a day and a half each.

While the programme will only be available in Europe, Sébastien Delmaire, director of Aston Martin Partnerships, said they will consider expanding the experience to the Middle East. 

"AMR Drivers’ Club will initially run at many of Europe’s most iconic racing circuits. These events are of course open to guests from all over the world, all sharing the same passion for the Aston Martin brand," Delmaire said.

"In the future we will evaluate the possibility of running events further afield and the Middle East would, of course, be high on our list as we have enjoyed many great events at Yas Marina and only last November we celebrated the opening of a new flagship dealership in Abu Dhabi as part of our dealer network expansion."

Discovery and Performance

The first three levels of the AMR Experience will be divided between what the automaker calls Discovery and Performance, including introduction to the brand, as well as the strengths each of its car models has that are suited to a particular race track.

Completing the first three levels will lead to the AMR GT Academy where they will be instructed with a custom-built and race-ready Aston Martin GT4. Those enrolled in the academy will receive dedicated training toward achieving a racing license.

“Our customers have been enquiring about this type of programme for a while now so we are delighted to be able to offer such a strong and structured package of experiences.  From the customer who would like to know what his or her Aston Martin is capable of, from the manufacturer who designed and built their car, to those wishing to hone their track skills with future ambitions of racing, we have it covered,” said Sebastien Delmaire, director of Aston Martin partnerships.

Track experiences in will take place at nine race circuits, a number of which have hosted some of the world’s most memorable F1 races, including the Algarve International Circuit in Portugal and the home of British Motorsport at Silverstone in the UK.

A full list of track days follows this story below:

AMR DRIVER’S CLUB 2019 CALENDAR

19 - 20 March: Algarve International Circuit, Portugal
15 April: Spa Francorchamps, Belgium
13 - 14 June: Zandvoort Circuit, Netherlands
10 - 11 July: Brands Hatch, UK
30 - 31 July: Imola, Italy
4 - 5 September: Silverstone, UK
16 - 17 September: Barcelona, Spain
9 - 10 October: Hockenheim, Germany
22 - 23 October: Dijon, France

Packages will range from £750 to £7,600, including car, hospitality and accommodation.

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