By David Ingham
Businessdubai.com forges a deal with SGS that aims to reassure users of the B2B marketplace that they're trading with reputable partners.
Businessdubai.comis trying to overcome one of the major problems facing e-marketplaces – that buyers and sellers don’t always know who they’re dealing with.Users of Businessdubai.com will now be able to have SGS, a global quality assurance company, check on the reputation, products and services of any potential trading partner. “We can verify the quality of goods being traded,” explained Richard Jeffrey, managing director, SGS Gulf Limited. SGS’s services, which go under the name ‘SGSonSite’, are designed to reassure users of e-marketplaces that they are entering a transaction with a legitimate, reputable company. Sellers can have their ability to perform e-business transactions attested by SGS. Buyers can have SGS carry out on site inspections of products that they have an interest in buying. With offices in 140 countries, SGS covers most of the globe and most of Businessdubai’s target area of the Middle East, CIS and East Africa.Businessdubai reported that 53 transactions have so far been completed as a result of postings on the business to business marketplace. The total value of those transactions was $3.3 million.Businessdubai currently charges a small fee on any transaction made as a result of postings on its site. It wasn’t clear, however, what its share was of the $3.3 million traded so far.Registering as a member of Businessdubai is still free for companies and 5583 companies had signed up as of February 3. Animesh Basu, general manager for Businessdubai, said that charges for membership may be introduced in the longer term.He said that surveys of around 300 of Businessdubai’s registered members had shown that around 46% would be prepared to pay a fee for the service.