Canon Middle East has bolstered its regional route-to-market with the appointment of GIBCA as its official distributor for Canon business solutions in the UAE. The move to appoint GIBCA also means that Canon is moving away from its former two-tier go-to-market model for business solutions in the country.
GIBCA will take responsibility for direct sales, marketing and services through an integrated structure and dedicated sales force, which will take control of all Canon business solution sales in the UAE.
Canon claimed that integrated service offerings and closer ties with its distributors in multiple product areas will mean greater benefits for its customers.
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