Imaging and printer specialist Canon is ramping up its presence in the Arab world by opening in-country offices in Morocco and Saudi Arabia, it said last week.
Speaking at Canon Europe's 50th anniversary celebrations in Monaco, Mohamed Salama, Canon marketing manager for MEA, said the vendor's Moroccan office had recently been set up and that it was in the process of finding a location for its office in Saudi Arabia, which it expects to open in the second half of this year.
"They [Morocco and Saudi Arabia] are the markets where we are seeing the biggest growth. We know that the Saudi government is going towards the direction of economic liberalisation and we know that in the coming three years, a large proportion of the government's budget is targeted towards the education sector, banking sector, IT and infrastructure," said Salama.
"This means there will be a very strong requirement and potential for companies like Canon, and that's why we want to have presence," he added.
The vendor is also planning to expand its partners' skills by running roadshows and seminars across the Arab world.
"The programme will be focused on training their staff and upgrading their skills in terms of IT knowledge and information," Salama said.
Canon said the Middle East was a key focus area over the next 12 months, with 32% of its EMEA sales stemming from emerging markets.For all the latest tech news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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