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Mon 19 Sep 2016 02:23 PM

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Car booking app Careem unveils new brand identity

Dubai-based Careem ow has over 4 million registered users and more than 80,000 registered drivers

Car booking app Careem unveils new brand identity

Dubai-based car booking app, Careem, has unveiled its new brand identity to mark the company’s four-year anniversary.

Aimed at building on the company’s growth in the last four years, the rebranding initiative will see Careem undergo a complete makeover, with a new company symbol featuring a green wink and the implementation of a revamped strategy across all verticals, it said in a statement.

Since its launch, Careem has seen 30 percent growth month-on-month and is now operating in 32 cities from Morocco to Pakistan.

Careem now has over 4 million registered users and more than 80,000 registered drivers across the network. 

“The rebrand represents more than just a brand overhaul,” said Mudassir Sheikha, co-founder of Careem. “This new branding changes the whole identity and manifestation of Careem.”

Careem was established in 2012 by Magnus Olsson and Mudassir Sheikha, and in 2014, Careem reached new heights when Abdulla Elyas, a Saudi entrepreneur, joined the founding team.

Last month, Careem drivers were temporarily suspended from operating in Abu Dhabi.

The company, along with global counterpart Uber, had voluntarily maintained a suspension to their services in Abu Dhabi after up to 50 drivers were detained by authorities in the capital.

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