By Tamara Pupic
Careem’s digital CSR campaign hopes to raise awareness on initiatives local communities can support to make a difference.
Careem, a Dubai-based app for booking private, chauffeur-driven cars, has launched a regional Ramadan CSR campaign across the 18 regional cities in which it operates.
The campaign, Be CAREEM, urges people to support six selected initiatives in the UAE, Saudi Arabia, Morocco, Pakistan, Egypt and Lebanon, which require urgent aid.
Speaking about the six initiatives, Mudassir Sheikha, CAREEM’s co-founder and Managing Director, said: “We have selected six initiatives that require our support and we trust that the communities will continue to support it and raise awareness about it for the betterment of all.
“We humbly ask people to continue to share their stories and use the '#BeCAREEM' hashtag so that we can all inspire each other to make a change.”
In addition to asking its followers what it means for them to ‘Be CAREEM’ in Ramadan, the campaign also aims at sharing acts of kindness observed during Ramadan which reflect the concept of being ‘Careem’.
“The community has played a vital role in selecting these initiatives and in connecting us with those who need our help,” added Sheikha.
“It is our aim to now raise further awareness about these specific initiatives during the Iftar events and with the help of our followers, provide as much support to them as possible.”
Community gatherings will be taking place across the participating countries, to introduce the initiatives to those interested to support and help where possible.
To get involved with any of the initiatives and get more information about the campaign, please visit their Facebook page www.facebook.com/gocareem and tag #BeCAREEM.
Established in July 2012, Careem, which means 'to be free in giving or sharing', operates in and has offices across 18 cities in MENA.