By Staff writer
Dubai-based ride hailing app signs off deal with Apple to use the tech giant's voice command service
Dubai-based ride-hailing service Careem has announced a new partnership with Apple whereby app users can order rides through Siri, the voice command service on iOS.
Users can avail use the new service by enabling Siri and then asking Siri for a ride by saying, “Hey Siri, book me a Careem”.
Siri then connects the user to the Careem app, which makes the booking.
“Our mission is to make people’s lives simpler and what better way to do this than to introduce a useful feature that makes ordering a Careem easier by just speaking to your phone?” said Selim Turki, Product Market Fit Director, Careem.
“As two organisations that strongly believe in technological innovation and user experience, we hope to work together to utilise this partnership to be a local smart platform that derives creative solutions tailored to the benefit of our home customers’ lives.”
Careem recently invested $100 million in research and development, with the objective of growing globally, opening more research centres and helping accelerate innovation in related technology infrastructure.