UAE company backs new Soviet-influenced luxury vehicle

Media report names Tawazun named as investor in Putin-approved sedan
UAE company backs new Soviet-influenced luxury vehicle
Visitors inspect a sedan version of Russian President Vladimir Putin's new Aurus Senat limousine at the Moscow International Motor Show in Moscow on August 29, 2018.
By Jeremy Lawrence
By AFP
Thu 30 Aug 2018 09:54 AM

A new state-owned Russian carmaker, Aurus, has launched a Soviet-influenced luxury vehicle, with backing from a UAE investor, according to AFP.

The report named Tawazun as having invested Eur110m [$128.6] in the vehicle that hopes will lure the domestic super rich away from brands such as Rolls-Royce.

A glitzy presentation at a Moscow motor show saw Russian Trade Minister Denis Manturov help unveil two models - the Senat limousine and a smaller Senat sedan.

Putin at his inauguration for a fourth presidential term this May rode to the Kremlin in a boxy black Aurus limousine with a huge front grill.

This marked a return to the Soviet-era practice of leaders riding in domestically made ceremonial cars. In previous years, Putin has opted for a Mercedes instead.

The new designs are influenced by Soviet-era cars produced only for top officials, the carmakers said, and the Kremlin has already received a number of the vehicles.

Chief designer Vadim Pereverzev told AFP that market research among Russians showed "there is demand for a high-tech quality product made in our country, in particular for a car of such a class."

"Consumers of such cars, you could say they are tired of Rolls-Royces, Mercedes and Maybachs," said Pereverzev, who has worked with Italian brands including Fiat.

The launch comes days after arms maker Kalashnikov surprised observers by presenting a new electric car with a retro powder blue design.

Pereverzev acknowledged design influences for the Aurus Limousine included a model made for Soviet dictator Joseph Stalin, the ZIS, which also featured a huge chrome grille.

"I'd say that it was more that era that inspired our designers -- an era of great achievements by our state when cars like the ZIS appeared," Pereverzev said.

The cars were developed by a state enterprise called NAMI, which owns a controlling stake in the Aurus brand, in conjunction with Russian automotive group Sollers.

Russian state funding for the project came to around 12 billion rubles ($176 million).

The brand is hoping to attract both wealthy Russians and international customers who currently opt for Western-made models.

"We will not sell this vehicle only in Russia, we will sell it abroad," the CEO of the Aurus brand, Franz Gerhard Hilgert, said in his presentation.

The price of the model will be "somewhere in between Mercedes and Rolls-Royce", said Hilgert, who used to represent Daimler Chrysler in Russia.

Abu Dhabi-based Tawazun Holding was established in 2007 to develop ventures through industrial partnerships and strategic investments that add value to the UAE’s manufacturing sector across a number of areas: defense and aerospace, automotive, munitions, metals and technology.

Arabian Business was unable to contact anyone from Tawazun for comment on the deal.

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