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Sun 16 Feb 2020 04:03 PM

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Over 10% of Pagani cars sold in Middle East and Africa

Italian brand's first car in region was sold to a female customer in 2001

Over 10% of Pagani cars sold in Middle East and Africa

Pagani opened the brand’s first office in the region in Dubai Design District (d3), with plans to open a showroom in Riyadh this year or the next.

As much as 13 percent of Italian sports car manufacturer Pagani’s cars are sold in the Middle East and Africa, according to its regional head of sales Mansour Al Yasin.

Speaking to Arabian Business at the opening of the brand’s first office in the region in the Dubai Design District (d3), he said the UAE and Saudi Arabia are Pagani’s strongest markets in the MEA.

“Demand in the Middle East and Africa is around 12-13% of our total production, which is a very decent number when it comes to huge markets like America and Asia Pacific. It’s one of the highest percentages and the UAE and Saudi are the highest although we have customers in Kuwait, Bahrain and Oman,” he said, adding that the brand will open a showroom in Riyadh this year or the next.

Pagani was founded in Italy by Horacio Pagani, who was a former composites department manager at Italian supercar manufacturer Lamborghini. It makes some of the world’s most exclusive and expensive sports cars, with production capped at 40.

Last year, it made a record of over 45 cars due to high demand, but Al Yasin said there are no official plans to increase production despite the opening of the Dubai office, which coincided with the regional reveal of Pagani’s latest car the V12 Huayra Roadster BC with a whopping €3.1 million for a starting price.

Ladies first

Despite having a male majority customer base, Pagani’s first car in the Middle East was sold to a female.

“Even our first customer in the Middle East was a female in 2001 so the car was bought by a woman. It was the Zonda and it was a manual too,” Al Yasin said.

While he refrained from providing a percentage of female customers, he said the brand has seen a rise in women clients in the past three years.

High resale

Al Yasin also said used Pagani cars have a higher resale value than the brand’s new cars, with an original Zonda which sold for $350,000 in Dubai in 2001 selling for as much as $6.8 million in Abu Dhabi in December last year.

“It’s an open market and cars move. Part of us being here is to take care of our customers’ investments. They love our brand because [the cars] really are an investment. They tend to have more value when they are used and years later...

“My job in the region is really to take care of all these investments and that’s what customers love about our brand. That’s how we also keep it exclusive – to make sure these prices don’t go down, they always go up. It’s like a piece of art, when it’s not there it’ll cost you more to get it,” he said.

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