Management software vendor CA has opened an office in Morocco that it will also use to serve Tunisia, Algeria and several West African markets.
CA has previously been handling these markets from France — where its go-to market model is principally direct — but they will now fall under the control of its emerging markets team.
The company believes this will allow CA to drive forward the partner-led mentality that has proved so successful in the Middle East. “In the mature European markets our model is a direct one, but we started later in the emerging markets so the model is indirect,” explained VP channels EMEA Gilbert Lacroix. “It is therefore easier for us to support that model in countries like Morocco, Tunisia and Algeria because we know it very well. Another factor is that North Africa is an Arab area and we are developing a lot of things in Arabic that we can also use for that market.”
Lacroix added: “One key point is that the local business language is French so we need to be ready for that, but because of the 24-hour support centre we have in Lebanon we already have a number of French-speaking people in both sales, technical pre-sales and after sales roles.”For all the latest tech news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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