By Jennifer Aaron
But the AED1,400 flights between the UAE and London attract considerable surcharges.
British Airways has announced it has drastically cut fares on flights from the Middle East to the UK and US in a bid to increase competitiveness and boost its market share in the region.
The discounted fares are valid from April 17 and August 31 2007. The UK airline specifically introduced the discount during the summer period in the hope of enticing holiday-makers to fly with them.
Customers will be able to book a direct flight in World Traveller (economy) from Dubai or Abu Dhabi to the UK for AED1,400 and flights to North America - via Heathrow - for AED2,100
"A similar offer earlier this year proved highly successful and combined affordability with a quality service. Passenger volumes are high year-round throughout the Middle East, but summer is always a busy time for families taking annual leave and holidaying abroad," said Paul Starrs, British Airways commercial manager for the Middle East.
"These highly competitive fares are aimed at enticing customers to travel with British Airways on their summer break," Starrs added.
BA's previous discount offer
, passengers should be aware of additional costs such as airport tax, duty cost and surcharges. Once added, the cost of the plane ticket could go up quite substantially.
A spokesperson told ArabianBusiness.com that British Airways had done nothing different to what other airlines were doing. "What is important is that the basic price has been discounted," said the spokesperson.
British Airways currently operates 14 weekly flights to London Heathrow from Dubai and operates daily from Abu Dhabi International Airport to the UK capital's principal airport.
A full list of UK and North Atlantic destinations and fares is available online at