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Fri 27 Feb 2009 08:14 AM

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Chrysler International posts 18% ME sales boost

Struggling car giant sees positives in region with Saudi recording the highest sales.

Car maker Chrysler has reported an 18 percent increase in Middle East sales during 2008, compared to the previous year.

Despite the current economic situation playing havoc on the global automotive industry, Trent Barcroft, vice president, Chrysler International - Regional Centre Middle East said sales in Saudi Arabia were the highest, with the UAE second.

Kuwait rounded off the top three while Yemen sales rose by 53 percent in the first six months of 2008, he added.

The Levant countries also showed good growth with Lebanon achieving a 27 percent increase in sales and Jordan also performing well - sales being 69 percent up over 2007.

Barcroft added: "Despite the downturn in the automotive industry worldwide, Chrysler's Regional Centre Middle East continues to push forward. We met all of our targets for 2008 with our three brands - Chrysler, Jeep and Dodge - and showed we are on track and properly centered on profitable retail sales. We will now continue our efforts in what is a very demanding marketplace."

The biggest drivers for Jeep were the Grand Cherokee (up 18 percent) and the Wrangler (up 44 percent).

Dodge's best performing Dodge model in terms of sales numbers was the Charger with over 3,400 sold throughout the region.

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