We noticed you're blocking ads.

Keep supporting great journalism by turning off your ad blocker.

Questions about why you are seeing this? Contact us

Font Size

- Aa +

Tue 7 Jun 2005 04:00 AM

Font Size

- Aa +

Cisco creates ‘emerging markets’ theatre

Networking giant Cisco has rejigged its global geographic structure, creating an ‘emerging markets’ theatre that includes the Middle East and Africa region. Paul Mountford, currently boss of Cisco’s worldwide channels organisation, will take the top job in the newly created theatre.

Networking giant Cisco has rejigged its global geographic structure, creating an ‘emerging markets’ theatre that includes the Middle East and Africa region. Paul Mountford, currently boss of Cisco’s worldwide channels organisation, will take the top job in the newly created theatre.

The emerging markets theatre will cover Latin America, the Caribbean, the Middle East, Africa, Russia, the CIS and Eastern Europe. The aim is to bring together common disciplines and programmes that meet the needs of countries that are now aggressively investing in new networking technology according to Cisco.

With Mountford stepping away from his role as worldwide channels boss, Keith Goodwin, senior VP at Cisco and boss of the vendor’s current Americas International theatre will take his place.

Cisco’s current Asia Pacific and Japan theatres remain unchanged by the reshuffle. The newly created US and Canada theatre will be led by Robert Lloyd, senior VP at Cisco and current boss of the vendor’s EMEA theatre. This leaves the European markets theatre, comprising of 20 countries including the UK, Germany, France and Italy, which will be headed up by Chris Dedicoat, currently sales boss for EMEA.

“This move not only represents Cisco’s continued effort to capture business momentum across product families, geographies and market segments, but also highlights our deep management bench strength — these are talented leaders who can adapt, enhance and take these regions to the next level,” said John Chambers, president and CEO at Cisco.

“As we manage the business for consistent, long term growth, we will invest in our sales organization during the coming year to expand our existing markets and capture growth opportunities in emerging markets, while continuing to partner with our customers,” he continued.

“This organisation’s highest priority is growth,” added Rick Justice, senior VP worldwide field operations at Cisco. “The new organisational structure positions us to extend our growth opportunities, with a greater emphasis on emerging markets while keeping a solid focus on our established markets.”

The three new theatres — emerging markets, European markets and US and Canada — will be officially launched on July 31st 2005. Cisco claims that creating a theatre dedicated to emerging markets will allow it to meet unique local requirements and delivered tailored and scaleable go-to-market models.

In other words, channel strategy will play a vital role.

Arabian Business: why we're going behind a paywall

For all the latest business news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.

Read next