By Soren Billing
EXCLUSIVE: Mohi-Din Binhendi says TV station will put more emphasis on news in shake-up later this year.
The owner of City7, an English language TV station in Dubai, confirmed on Monday that 90 jobs have been lost, adding that there will be more emphasis on news and information in the future.
Mohi-Din Binhendi, president of Bin Hendi Enterprises, denied media reports last week that City7’s remaining 50 employees would have to take a 20 percent pay cut.
He said the layoffs were a direct consequence of the economic downturn and denied that City7’s programming had failed to gain traction with Dubai viewers.
“It takes time to build a TV station,” Binhendi, who took over the station two years ago, told Arabian Business.
“Everybody is cutting their expenses right now.”
While declining to elaborate on what the station’s content would look like in the future, Binhendi did signal that there would be a change in direction for the troubled channel later this year.
This would include a greater focus on local information, perhaps in the form of more news coverage, and less entertainment.
“You can get that anywhere in the world,” he said of some of the station’s entertainment shows.
City 7 - remember if it hadn't been for "the Simpsons" - there would be no Britsh Sky Broadcasting (Sky TV) - good luck.
City7 would be a breath of fresh air in an otherwise dull environment, if it was to focus on news and highlighting the Gifts and achievements, and technological achievements of Local students. Everywhere we look we hear about other countries, but the Local students, who are highly gifted don't seem to have a voice.... Come on City7, be the shining light in the otherwise dark environment
City7 are already light years ahead of Dubai One but just need more marketing power so that residents of the UAE know what a brilliant channel is available on their tv sets! Keep up the fantastic work, news team.
I love this channel but i believe it needs more marketing. Its administration should be more serious