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Mon 8 Feb 2010 01:21 PM

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Cityscape rebrands 'to attract world audience'

Cityscape Global will aim to attract more business worldwide, not just GCC.

Cityscape rebrands 'to attract world audience'
IN A SLUMP: Cityscape Dubai had been suffering from plummeting attendances and waning interest in the wake of the property market slowdown.

Real estate exhibition Cityscape Dubai, which suffered a 50 percent drop in visitors last year amid the global property slowdown, will be rebranded for 2010, organisers said on Monday.

The show has been renamed as Cityscape Global and will aim to attract real estate businesses, associations and partners from across the world instead of just from the GCC region.

Over the next two years, organisers hope to reach a 50-50 distribution of participants from the GCC region and internationally, said Rohan Marwaha, managing director Cityscape, in a statement.

“Cityscape Dubai has not only grown significantly over the last eight years, it has evolved into the most significant real estate platform in the world,” he added.

“Cityscape Global is based on more than eight years of building business, trusted partnerships with global associations, bodies and real estate partners. Our global portfolio of products and services that make up the Cityscape brand all stem from the original Cityscape event held in Dubai.”

In 2009 more than a quarter of registered participants came from outside of the UAE, said Marwaha.

“It is only natural that Dubai continues to host Cityscape Global, it is a world renowned business destination, with the infrastructure, accessibility, hotels, transport, and facilities. Equally important, is the fact that Dubai is a gateway to more than one third of the world’s population, and an access point to many of the fastest growing real estate markets in the world,” he added.

2010 will be the ninth year that a Cityscape event will take place in Dubai and Cityscape Global is being held at the Dubai World Trade Centre on October 4-7.

In October, organisers said visitor numbers at the post-downturn Cityscape Dubai fell by around 50 percent on the previous year.

Around 38,000 people visited Dubai's premier property show over the four days earlier in October while the number of exhibitors were down from 340 to 218.

At the time, Marwaha said that international participation had increased as a year-on-year percentage, with stands from Sudan, Angola, Paris, and companies from Canada and Australia.

Marwaha said the changing dynamics of the industry may well lead to further changes to Cityscape in the year ahead.

Property prices in the emirate have fallen by up to 50 percent from their 2008 peaks.