By Staff writer
Dubai-based firm changes name to OLX in 10 MENA markets including Saudi Arabia, Kuwait, Bahrain, Qatar and Oman
Classified listing website dubizzle.com has rebranded in 10 markets outside of the UAE and will be known as OLX.
The rebranding of its platforms was launched on Sunday in Saudi Arabia, Oman, Qatar, Kuwait, Bahrain, Lebanon, Jordan, Algeria, Tunis and Egypt.
Abdallah Touqan, senior PR and communications lead at dubizzle, said: "This decision was made after a serious consideration for what is best for the business. The dubizzle brand was founded in the UAE 10 years ago, it would be best to keep it as is for the UAE users. Re-branding the UAE market is not within our current business plan."
He added: "With the rebranding to OLX, dubizzle is now fully part of the world’s leading network of online classifieds sites. Since 2013 dubizzle has been part of the OLX family sharing the same values and was ready to introduce the world’s biggest classifieds brand to the Middle East.
"10 Middle Eastern markets, except the UAE, are now operating under the OLX brand name and are now truly part of a global network that reaches over 240 million monthly active users and generates over 17 billion page views per month.
"Millions of people around the world already use OLX to sell their things within local communities in places like India, Brazil, Kenya, Poland, Indonesia and now 10 markets in the Middle East (Saudi Arabia, Oman, Qatar, Kuwait, Bahrain, Lebanon, Jordan, Algeria, Tunis and Egypt).
Existing users’ account details and their ads remain unchanged and users can log in using the same method as before and will find their ads, the statement added.
"The user experience has not changed at all. There is no impact to the sellers and their items they have posted for sale. In summary, the product, team, and service all remain the same."
In March, it was reported that dubizzle.com parted company with its CEO and numerous other staff members as part of a major restructuring.
Other senior managers are among those who have lost their jobs at the Dubai-based company, two sources told Arabian Business.
The restructuring is intended to make the business less UAE-centric and give it a broader MENA footprint, one source said.
Now they charge around Dhs 200 for placing an ad for your car, which is ridiculous. I am sure they are not targeting individuals anymore, it has lost its charm
Why's it ridiculous? If you're selling a car, you're going to likely get 10s of thousands of dirhams for it. Dubizzle needs to make money somehow and it makes sense to charge those who are advertising the higher value items as they'll have the most money to spare. They should also start charging for property ads too if they aren't already.
Is that so? Wonder why being one of the top rated and popular website, they had to leave their own brand and 're-brand' it to some other company, along with owners and staff leaving.
Sometimes, there is a non-practical logic behind a particular business format which is why it becomes popular. Just because my car is being sold for thousands of dirhams, I will not agree to pay Dhs 200 PER AD when i can instead post it for free in ten different places.
This will just pave way for rivals to dive in and loot the customer base.
@Mosa - in that case, why not post your ad in 10 different places then? The fee is there because Dubizzle are willing to bet that for the sake of a small proportion of your car sale, you're not going to bother with the effort of filing an ad in 10 different places that still end up with a fraction of the reach of Dubizzle.
How much did they used to charge ? how much a % increase is that after rebranding
Re-branding is such a strategic word for acquisition. They have apparently sold their out-of-UAE operations to OLX, to ward off cash flow issues. Remember, they fired the CEO and top management a few months back?
They definitely need to start charging for property ads as well. This will help to weed out the fraudulent properties and agents.
In my view, the dubizzle app would become far more shopper friendly if they charged a nominal rate - even if only 1 dirham - for all ads that mark a product or voucher for sale. This would reduce the number of 'junk' and repetitious ads that exist currently and get better viewership for genuine sellers. Also, sellers would go with more realistic prices rather than as now, where they start with one price and put new ads each day at 10% less ... in reverse auction format.
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