Claudia Schiffer eyes Gulf fashion brand launch

German supermodel signs agreement with Boutique 1 to launch collection in UAE, Qatar, Beirut
Claudia Schiffer eyes Gulf fashion brand launch
Model Claudia Schiffer. (Getty Images)
By Andy Sambidge
Fri 08 Jul 2011 09:52 AM

German supermodel Claudia Schiffer's first cashmere collection will be coming to the Gulf region as part of an exclusive tie-up with a local retailer.

The collection, which was launched during Haute Couture fashion week in Paris, will be available in Boutique 1 stories in Dubai, Abu Dhabi and Qatar, as well as Beirut.

The model has created a joint-venture with the German maker of luxury cashmere sweaters Iris von Arnim. She invested her personal funds in the company of which she owns half.

Valentin von Arnim, managing director of Iris von Arnim, said the retail strategy of the Claudia Schiffer brand was to sell to retailers in given cities on an exclusivity basis.

For example, Colette in Paris, Harvey Nichols in Britain and Hong Kong, Boutique 1 in Dubai, Beirut, Qatar and Abu Dhabi, The Corner Berlin in Germany.

Arnim told Reuters the sweaters had been bought by about 50 stores worldwide and would also be on sale next week at online retailer net-a-porter, now controlled by luxury group Richemont.

Schiffer's collection includes long tube black and navy blue dresses, grey oversized cardigans and cable-knit sweaters costing from 250 to 500 euros ($360-$725).

Schiffer, who lives in Britain, said creating her brand was a "dream come true".

"I don't want this to be a celebrity line. It is meant to be a lasting business not a quick celebrity licensing line," Schiffer told Reuters.

Initially spotted for her resemblance to Brigitte Bardot, Claudia Schiffer began her career in the late 1980s and quickly joined the supermodel elite alongside Linda Evangelista, Elle Macpherson, Christy Turlington and Naomi Campbell.

Having appeared on the cover of more than 500 magazines, she is one of the world's most successful and most enduring of the supermodels with a fortune estimated at more than $50 million.

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