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Sun 14 Mar 2010 12:17 PM

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CNBC sees new Mideast unit operational in Q2

Business and financial news channel sets up regional editorial hub in Bahrain.

CNBC sees new Mideast unit operational in Q2
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Business and financial news channel CNBC announced on Sunday it will create a regional editorial hub based in Bahrain to cover the Middle East, set to become operational in the second quarter of the year.

The new unit will coordinate and produce business and financial newsgathering from the Middle East, with a studio and production facility linked to CNBC's global network, the company said in a statement.

CNBC is in the process of recruiting an on-air presenter, reporters and production staff in the region, it added.

The hub will contribute to CNBC's pan-regional programme Capital Connection, which will become tri-anchored live from London, Bahrain and Singapore, four days a week.

CNBC's monthly programme Gateway to the Middle East will also be produced from Bahrain.

Mick Buckley, managing director EMEA at CNBC said: "Bahrain offers the ideal location for CNBC's hub, as the country's infrastructure and location enables us to effectively cover the news from Qatar, Saudi Arabia, the UAE and other major centres in the region.

"We are now well positioned, working with CNBC Arabiya our local-language affiliate channel based in Dubai, to tell the Middle East's business story to regional and global viewers in Arabic and in English," he added.

Across the EMEA region, CNBC reaches more than 640,000 viewers a day and seven million viewers a month (EMS 2009), making it the leading business and financial news channel.