By Talal Al Gaddah
At MAG Lifestyle Development, we have made a bold promise to our customers — that they can expect more from us.
More than a catchy slogan or a mission purpose, these are words that MAG will live by, because the ongoing success of our company depends entirely on keeping this ambitious promise and thereby earning the trust of our customers.
In our own personal lives, trust is at the heart of every caring, positive and fruitful relationship we enjoy. As children, we learn about the fragility of trust the hard way, usually when we feel the keen sting of betrayal for the first time. As adults, we base entire swathes of our life on trust — from our relationships with our spouses and children, to our business partnerships and employees.
Trust is the foundation of all human associations and the same is true in the business world; without trust, reputations are lost, sustainability crumbles and growth stops dead in its tracks. Building trust is a long-term endeavour and the focus of all companies that have a clear vision for the future. Those that successfully reach their 100th anniversaries are those that build their foundations on trust.
In the real estate market, changes in consumer behaviour have made trust more important than ever before. The property buyers of today are savvy, knowledgeable, aspirational and highly perceptive. They have the world at their fingertips, they are suspicious of empty promises, and they have no patience for hollow marketing jargon. They are looking for the real deal and when they buy a new home, they are likely to be making the largest financial investment of their lives. In this context, there is no room for smoke and mirrors. Earning the trust of such a discerning audience depends on consistently turning inspiring words into real, tangible actions that go beyond the everyday to deliver the unexpected.
This is why we have set the bar so high for ourselves at MAG Lifestyle Development. In our increasingly competitive industry, we recognise that simply delivering projects on time and within budget is not enough to establish meaningful and trustful relationships with our customers. Promising customers more than they expect is a demanding and challenging task for any company to uphold, but we believe it reflects the current climate and answers the growing demand for companies who are willing to go the extra distance for their customers.
We do this by meticulously considering every way that we can improve our customers’ lives, and then keeping to our word by doing whatever is necessary to make that happen. This could involve incorporating wellness solutions into homes as we have at MAG Creek Wellbeing Resort, providing affordable homes of unprecedented quality like MAG 5, MAG EYE and MAG 230, or curating exceptional offers as we are through our MAG Alliances division. These are all embodiments of the promise we have made to our customers, and each time we bring that promise to life for a new MAG resident, we strengthen the trust that our company is built on.
I like to imagine MAG’s 100th anniversary. It will be a milestone based on trust, and above all, we will be celebrating our loyal customers and the relationships we have built with them.
Talal Al Gaddah is CEO of MAG Property Development