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Thu 22 Jun 2017 11:50 AM

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Community comes first: CEO of iCare Insure, Leena Parwani Q+A

Sponsored content: For Leena Parwani, founder and CEO of iCare Insure, success is tied to giving back to the community and always putting a client's needs first

Community comes first: CEO of iCare Insure, Leena Parwani Q+A

What words do you use to describe yourself?

Energetic and empathetic, one who just focus on how to find a solution. I am swift in action and my eyes on my goals always.  I am loved by my friends and clients.

How do you think other people describe you?

I feel proud when they say I know how to enrich a relationship; I like to give a special touch to service to my clients.  They love my company and my loyalty towards them; it feels great when I hear these.

What is the single largest problem facing your industry today?

Lack of awareness is the biggest challenge, how insurance can make the largest impact on business and personal life is not so well known by individuals. Commoditization is another big challenge as insurance is uniquely designed to fit different risk, but due to the lack of knowledge client focus on price rather than the design to suit and in later years, they feel it was not a right advice.

What's the most important decision you've ever had to make for your company?

We make big decisions every day, and with every client. The most important decisions we have to make is regarding whether or not we take clients on to help them. This is quite complicated because at the end of the day we are a start-up. We want to say yes to everything, so the company will grow. We don't want to turn away clients because that would mean giving up on potential revenue. However, I did have to turn away one very large client a while ago because I felt that we were not the right company for the job. That did hurt a little to have to make that decision, but ultimately it is about the client's well-being first.

What do you enjoy the most about working at your company?

I don’t give up until the end, and I guess I have that liberty to work on a solution without boundaries which I enjoy the most. I love challenges; we are a great team with extremely talented handpicked associates.

Do you believe companies have a duty beyond that of simply making money? How so?

Absolutely. You can make money by selling stuff, yes. But I believe that true entrepreneurs have a responsibility to the community to add value to it. Companies too, if they are not adding value, then they are taking it away. Not only does iCare give back to the community simply by doing what we do, but I also feel we connect people around our community together. With power comes responsibility.

What do you thing are the most important attributes of successful people?

Persistent and positive, they don’t compete with others they focus on excelling that’s all. I am not in a race I just know I have to excel and get going no matter what. There are times to slow down and how soon we get up and start again is the most important attitude.

What makes you get out of the bed every day?

Getting one step more closely to my target! One action that makes me feel my life is worth it my day is worth it. I have that burning desire to give that life to my kids that make them feel proud of their mum.

Is there anyone you look up to as a leader?

I look up to a great many numbers of people, not just one person. And I think there is so much to learn from everyone here in Dubai. I actually learn a great deal from my clients. They tend to own big companies, and have a wealth of experience in running businesses – they have a lot of advice to offer. Of course, I also pay close attention to the industry in general, and to those leaders in my field who are the best in the world.

What inspires you?

Success stories leave a great impact on me. I work with successful business personalities and before I meet them I always read about them, and it is so amazing to know them more closely. I have read the book recently it has also left the impact on me, and I recommend all start-ups to do read this- “Delivering Happiness” written by CEO of Zappos Tony Shay.

Do you have a quote to live your life?

Be where you are. Live in the moment. To attract powerful people, you must be a powerful person, to attract committed people, you must be committed. Never stop working on yourself.

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