By Andy Sambidge
Etisalat and MBC offer customers chance to watch Ramadan programmes they missed first time round.
Phone giant Etisalat has joined forces with TV station MBC to launch internet TV to provide television content over the web.
The companies have signed a deal to enable online viewing of the top nine programmes being aired by MBC during the month of Ramadan through the satellite and mobile TV.
The initiative will enable hundreds of millions of MBC viewers around the world to view their favourite programmes online, in case they missed them when they were aired or simply want to watch them again.
Customers can select videos from the website – www.mbc.net/ramadan – and watch the programme online, at no charge.
Essa Al Haddad, chief marketing Officer, Etisalat said: "We believe that Internet TV will not only create a paradigm shift in the way broadcasters showcase content and customers view content, it will also create a new customer segments of the future – the online customer, the mobile customer and the interactive customer.
"I do foresee new business avenues opening up for broadcasters and content providers to create unique content catering to these diverse customer segments and providing them the best of what they require."
Dr Ammar Bakkar, head of new media at MBC, added: "It is an alliance between two of the biggest companies in media and telecom respectively which aims to provide special content over the internet during the month of Ramadan. The success of this venture will hopefully offer new opportunities for our viewers to interact with our 'infotainment'."