United Arab Emirates
Experts and professionals from Careem, Protiviti, Entrepreneur Middle East, ASUS, IdeateLabs and Focus Social Academy were part of the exclusive Digital Conclave organized by S P Jain School of Global Management, Dubai Campus. The focus of the conclave was centered around the topic of “Era of Digital Disruption-Transforming the Middle East”.
Thursday, 10th August, experts from both the academic and digital worlds converged to discuss and analyze how the Middle East is transforming with the digital disruption wave. Covering a wide range of digitalization subjects from media to the social media consumer, the event addressed the hottest challenges the Middle East and how Dubai is transforming to become the region’s digital lab.
The half day forum was coordinated by Dr. Anna Tarabasz, Assistant Professor, Digital Marketing & Metrics Program - S P Jain School of Global Management. Prof. Christopher Abraham, Head of SP Jain School of Global Management, Dubai Campus and Sr. Vice-President, started the day’s proceedings with a keynote address that highlighted the Digital Trends that are transforming the region. This was followed by thought provoking presentations from industry experts like Ahmed Gowda from ASUS, Anas Almarie from Focus Social Academy and Ideatelabs founder Amit Tripathi.
The session continued with a lively panel discussion moderated by Dr. Anna Tarabasz challenging the industry practitioners. Representing the digital media front was Entrepreneur Middle East Editor in Chief, Aby Sam Thomas while the financial industry was represented by Protiviti, along with Careem and Focus Social Academy to find the relevant answers to the digital challenges to the current professionals in the Middle East.
Workforce Digital Talent in The Middle East is Only 1.7%
The digital forum discussed in-depth on the subject of the gap that is evident between the digital workforce and the market’s demand for specialized digital skills.
Based on the latest research, Anas Almarie from Focus Social Academy presented numbers that showed the continuous growth of Middle East in the digital space. Compared to the United States, the research showed how the ME region is breaking down its own digital talent: UAE 2.0%, Egypt 1.9%, Bahrain 1.9%, Oman 1.6% and Saudi Arabia 0.9% compared with USA 3.8% and Europe 3.7%.
Companies in the region are integrating digital transformation in their own business process generating continuous requirements of the digital workforce. However, the gap between talent and demand is still a challenge for the Middle East companies. The forum revealed the top 10 digital skills technology companies are looking for today and what the professional orientation is going to focus on in the upcoming years. These include:
1. Programming & Web Development
2. App Development
3. Digital Design
4. Project Management
5. Product Management
6. Digital Marketing
7. Social Media
8. Big Data Analytics
9. International Team Working Experience
10. Innovation Mindset
The Digital Disruption is changing the skill map of the region into a mix of skills, talents, and new jobs creation. Based on eminent market requirements, S P Jain is aligning its professional programs to respond to the skills gap with the launch of its Digital Marketing and Metrics program starting 8th September 2017. The Innovative and cutting-edge Digital Marketing & Metrics program aims to bridge the gap between theoretical knowledge and practical applications. This end-to-end, practice based, professional program, delivered by and under the mentorship of seasoned industry experts is designed to develop modern marketing, and market ready specialists, who are capable of thinking outside the box, and strategizing to face the overwhelming challenges of the digital wave.
The forum organized by S P Jain School of Global Management Dubai Campus was meant to initiate a crucial discussion with the industry practitioners in order to fill the market gaps and contribute to the education of the future leaders of the disruptive internet generation. Commenting on the outcome of the forum, Ahmed Gowda Digital Expert from ASUS Middle East said: "In the Era of digital distribution, SP Jain School of Global Management took the initiative to gather the finest professionals in the community to discuss the digital disruption in the Middle East. What made this event different is the diversity of the audience and most importantly the panelists who came from a startup, corporate, media and agency backgrounds, which led to overseeing the digital disruption from very diverse perspectives. This gave the audience the true understanding of digital disruption on all aspects of the business. I believe that the digital disruption is connecting our business assets to each other and to the internet, to be able to capture audiences’ data and to analyze it ahead of time and predict trends and customer needs, and to be able to make predictive decisions because It’s not the strongest or the most intelligent business that will survive, it’s the most adaptable to change. Thus the imperative for organizations to change to digital mode now is a must. According to Prof. Christopher Abraham, “Digital is not the future, but the present and organizations that adapt to this transformation will not only survive but thrive in a VUCA World, filled with volatility, uncertainty, complexity and ambiguity.”
The first edition of the conclave “Era of Digital Disruption-Transforming Middle East” has generated more than 1 million twitter impressions and an increased interest from a diverse audience covering UAE, Saudi Arabia, India, and out of the region countries such as UK, Germany, and Italy showing the interest of professionals across different regions in joining the digital development efforts of the UAE and the region.