Computer 2000's logistical hub in Bahrain was granted a free-zone trade license despite the fact that the zone itself is not yet completed.
The hub operation was established in conjunction with Aramex and Kanoo BICS, and allows Computer 2000, the Middle East subsidiary of TechData, to warehouse and ship computer hardware and software products, with a guaranteed 24-hour delivery to resellers in Kuwait, Saudi Arabia's Eastern and Central Provinces, Bahrain and Qatar.
Those shipments began at the end of August, and the initiative has been dubbed 'Advantage Bahrain'.
"Resellers in the fast-moving Information Technology market have long faced issues related to logistics, the movement and availability of goods and stock-holding that have meant higher costs to the customer and added business costs to the resellers themselves," said Computer 2000's Steve Lockie.
"Our mission is to reduce these issues, to take away the hassle of logistics management from resellers and let them focus on their customer service and support. Advantage Bahrain is a major step forwards in that mission for us."
"Before, UAE-based distribution companies could take as long as a week to move goods to market," said Lockie.
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