Next month's Sweets Middle East expo is set to double the exhibition space of its debut last year.
Next month's Sweets Middle East to double the exhibition space of its debut last year.
How will Sweets Middle East lure industry players from across the globe?
Dubai World Trade Centre (DWTC) and Koelnmesse, organiser of the world's leading confectionery show ISM, will present Sweets Middle East 2008, taking place from November 3 to 5 at Dubai's International Convention and Exhibition Centre.
The event is set to attract a strong line-up of both regional and international manufacturers and distributors along with sweets and confectionery associations, providing the perfect business opportunity to network with key industry players, launch new products, and discover the latest market trends. The exhibition will also feature companies including Salehia, Seham, United Foods, Perfetti van Melle and Wrigley.
Who will be attending from the industry?
Sweets Middle East is the only dedicated trade show in the Middle East aimed at supporting the increasing levels of sophistication and specialisation across the sweets, confectionery, bakery, snack food and ice-cream industries and will welcome international suppliers seeking business development across the Middle East.
With an estimated 100% growth in exhibition space for the second edition, organisers have confirmed the participation of more than 160 companies from 30 countries. International products and brands will be on display from companies participating in the nine national pavilions: Belgium, Egypt, France, Germany, Italy, Turkey and the USA, and two new pavilions from Cyprus and Malaysia.
IFFCO has renewed its platinum sponsorship for this year's event and it will showcase brands including London Dairy and Igloo ice cream, Tiffany biscuits, chocolates, confectionery, snacks and beverages as well as CHOCO TOM biscuits, enjoyed by consumers in more than 70 countries.
What new elements will be unveiled this year?
For the first time, 11 Malaysian exhibitors will participate, supported by the Malaysian Cocoa Board. For regional companies such as IFFCO that have manufacturing facilities in Malaysia, the exhibition offers a platform to meet existing clients, vendors and potential clients under one roof.
"At the inaugural show we were very impressed with the number of international visitors and anticipate an even larger visitor turnout at the 2008 show. It is an opportunity to exchange ideas through several meetings on-site," said Fethi Khiari, director, International Markets, IFFCO.