We noticed you're blocking ads.

Keep supporting great journalism by turning off your ad blocker.

Questions about why you are seeing this? Contact us

Font Size

- Aa +

Thu 23 Oct 2008 04:00 AM

Font Size

- Aa +

Confection time

Next month's Sweets Middle East expo is set to double the exhibition space of its debut last year.

Next month's Sweets Middle East to double the exhibition space of its debut last year.

How will Sweets Middle East lure industry players from across the globe?

Dubai World Trade Centre (DWTC) and Koelnmesse, organiser of the world's leading confectionery show ISM, will present Sweets Middle East 2008, taking place from November 3 to 5 at Dubai's International Convention and Exhibition Centre.

The event is set to attract a strong line-up of both regional and international manufacturers and distributors along with sweets and confectionery associations, providing the perfect business opportunity to network with key industry players, launch new products, and discover the latest market trends. The exhibition will also feature companies including Salehia, Seham, United Foods, Perfetti van Melle and Wrigley.

Who will be attending from the industry?

Sweets Middle East is the only dedicated trade show in the Middle East aimed at supporting the increasing levels of sophistication and specialisation across the sweets, confectionery, bakery, snack food and ice-cream industries and will welcome international suppliers seeking business development across the Middle East.

With an estimated 100% growth in exhibition space for the second edition, organisers have confirmed the participation of more than 160 companies from 30 countries. International products and brands will be on display from companies participating in the nine national pavilions: Belgium, Egypt, France, Germany, Italy, Turkey and the USA, and two new pavilions from Cyprus and Malaysia.

IFFCO has renewed its platinum sponsorship for this year's event and it will showcase brands including London Dairy and Igloo ice cream, Tiffany biscuits, chocolates, confectionery, snacks and beverages as well as CHOCO TOM biscuits, enjoyed by consumers in more than 70 countries.

What new elements will be unveiled this year?

For the first time, 11 Malaysian exhibitors will participate, supported by the Malaysian Cocoa Board. For regional companies such as IFFCO that have manufacturing facilities in Malaysia, the exhibition offers a platform to meet existing clients, vendors and potential clients under one roof.

"At the inaugural show we were very impressed with the number of international visitors and anticipate an even larger visitor turnout at the 2008 show. It is an opportunity to exchange ideas through several meetings on-site," said Fethi Khiari, director, International Markets, IFFCO.

Halal World Expo's second edition will take place at the Abu Dhabi National Exhibition Centre from November 11 to 13.

"The exhibition will give national industry leaders the chance to work together with global professionals from countries such as Malaysia, South Africa, Brunei, Saudi Arabia and Indonesia which have Halal compliance systems in place," commented Christine Weaver, exhibition director for Halal World Expo.

 "While there are currently systems in place to protect consumers in the UAE, the rapid growth pattern in the Halal consumer market means there is increasing demand for a globalised standard across all Halal products," she added.

Sippy Corn, a 100% natural sweetcorn kernel product manufactured and imported from All Needs General Trading's plant in India will be among the NPDs released, encouraged by the success of its NONIONS paste last year.

The Mother, Baby and Child (MBC) show has created an additional 2000m² of exhibition space for brands looking to increase their market share in the UAE's burgeoning parenting, pregnancy and baby sector.

Shannon Norris, events director for organiser TME, said the move has been led by demographics, with 25% of the UAE population under the age of 10 and an annual birth rate growth of 3.38%, 30 times higher than the EU. The MBC Show is scheduled to take place at the Dubai International Exhibition and Convention Centre from December 18 to 20.

Arabian Business: why we're going behind a paywall

For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.