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Sat 31 Mar 2018 12:33 AM

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UAE developer reveals major branding shake-up

Ras Al Khaimah's Al Hamra says all subsidiaries to be brought under one umbrella brand

UAE developer reveals major branding shake-up
Entities including the Al Hamra Golf Club, Al Hamra Marina & Yacht Club, Al Hamra Mall, Manar Mall, Al Hamra Village and Al Hamra Real Estate Development will all come under the new brand name.

UAE-based Al Hamra, Ras Al Khaimah’s largest real estate developer and investment company, has announced plans to bring all subsidiaries under one umbrella in a major branding shake-up.

Entities including the Al Hamra Golf Club, Al Hamra Marina & Yacht Club, Al Hamra Mall, Manar Mall, Al Hamra Village and Al Hamra Real Estate Development will all come under the new brand name.

The company is also the developer of the Waldorf Astoria Ras Al Khaimah, the Ritz Carlton Ras Al Khaimah, Al Hamra Beach as well as the Hilton Al Hamra Golf and Beach Resort, all forming part of the Al Hamra leisure and hospitality offering.

Benoy Kurien, general manager of Al Hamra, said: “We are more focused than ever before to achieve the company’s growth plans by strengthening our brand credentials. We have garnered a reputation for always delivering quality products while providing first-class service to our customers, something our rebranding will further enhance.

“This is about simplifying our business to deliver clarity and the best experience for our customers as one single unified brand. Our goal is to ensure consumers have instant recall when they see our new logos and associate this with the premier lifestyle we offer.”

The company's new logo takes inspiration from the highest peak in the UAE, Jebel Jais, and denotes the great outdoors and natural beauty RAK has become famed for, he added.

“Our new branding is laying the foundation to replicate the successes we’ve achieved since inception in 2003,” he said.

The logo will feature on all future online advertising and public relations activity as well as all marketing and promotional activity.

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