The world's first fully digitally enabled mall will see its last few tower cranes set up in the next few months
Construction on Abu Dhabi’s upcoming $1.2 billion project, Reem Mall, is well underway and in line with planned building and finance targets, according to developer Al Farwaniya Property Developments.
Reem Mall's foundation stone was laid earlier this year and as of August 2018, over 14 tower cranes have been set up, with around 4,000 workers are on site, the developer said.
Shane Eldstrom, CEO of Al Farwaniya Property Developments said, “We are very proud to announce that Reem Mall has been progressing smoothly and is in line with our construction schedule.”
The shopping mall is located in the Najmat District on Reem Island and is part of the residential and commercial master development by Reem Developers. When fully built, Reem Island is expected to have over 200,000 residents.
Al Farwaniya Property Developments is a partnership between three Kuwait-based companies including Agility, Agility affiliate United Projects for Aviation Services Company (UPAC), and National Real Estate Company (NREC).
Reem Mall will comprise 450 stores including 85 F&B outlets and a range of family-focused entertainment offerings, including Snow Park Abu Dhabi by Majid Al Futtaim.
In August, Harvard-alumni Milat Sayra Berirmen was announced as the mall’s digital experience manager in line with the developer’s ambition to turn the project into the world’s first fully digitally enabled mall.
Berirmen has previously worked for some of the world’s leading business conglomerates such as Godiva, Groupon and Northstar Innovation.
He will be responsible for developing business strategies, assessing and analysing relevant digital technology providers, developing comprehensive ecosystems pertinent to the application of digital technologies and supervising the overall execution of the strategy.