Kleindienst Group bans microplastics on its islands in bid to support global effort to protect oceans
The creator of The Heart of Europe project in Dubai has declared it a plastic-free destination.
Kleindienst Group, the UAE’s largest European property developer, said it is supporting regional and global efforts to reduce microplastics entering the environment with a zero percent microplastics discharge policy.
The company has banned microplastics on its islands, taking a stance that all homeowners and tourists visiting the islands, as well as the hotels, restaurants and bars operating on the resort, will not release any plastics into the oceans.
The move comes as there are more than 5 trillion plastic pieces afloat in our oceans. Specifically, microplastics are threatening our fishes, mussels, sea birds and others due to their small size.
Once consumed microplastics are coming back into the food chain and therefore threatening our own health.
Kleindienst Group said it will be using the latest technologies in microplastics capturing and filtration to create a zero percent discharge environment.
The islands have been built with filtration layers to capture microplastics from escaping into the ecosystem.
The island resorts, hotels and restaurants, as well as an array of luxurious second homes, will also be banned from using any products containing microplastics.
Josef Kleindienst, founder and chairman of Kleindienst Group said: “Throughout The Heart of Europe’s construction, we have been committed to building a project that lasts for many generations to come. As we get ever closer to opening the resort to the public, we are making a watertight promise that our teams will do all they can to ensure no microplastics enter the oceans around The Heart of Europe.
"The UAE government is taking the necessary bold measures to reduce the country’s reliance on plastic, but the private sector must align with that approach and do all it can to support the leadership. Having a zero percent discharge policy is one way in which we are aligning our vision for a sustainable future with the government’s objectives.”
Kleindienst Group is also planting 100,000 corals every year, and breeding 514 ocean species native to the UAE region.
The first handover of homes on The Heart of Europe is scheduled for 2019, with the whole project set for delivery by 2021.