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Mon 2 Mar 2020 02:35 PM

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Top UK design firm hired to advise on Saudi mega project Amaala

Amaala, the ultra-luxury destination located along Saudi Arabia's northwestern coastline, has announced the appointment of Foster + Partners

Top UK design firm hired to advise on Saudi mega project Amaala

Nested in Saudi Arabia’s Vision 2030 plan, the development of Amaala is being rolled out across three key phases, with completion of the destination ahead of the realisation of Saudi Vision 2030.

Amaala, the ultra-luxury destination located along Saudi Arabia’s northwestern coastline, has announced the appointment of Foster + Partners to act as architectural advisors of the development.

Amaala is set in the Prince Mohammed bin Salman Nature Reserve across three communities - Triple Bay, The Island, and The Coastal Development - which will represent three different sets of experiences for visitors, with UK-based Foster + Partners responsible for "innovative and sustainable design solutions".

Amaala CEO Nicholas Naples said: “We are delighted to be partnering with one of the world’s most recognised names in architecture and design to realise our vision. There is a natural synergy with Foster + Partners, whose ongoing commitment towards sustainability and green projects is aligned with our ethos and commitment to being?net carbon neutral from day one of operations. Creating a coastal oasis?that?elevates the role of responsible tourism globally.”?

He said Amaala seeks to strike an emotional chord with visitors through the creation of transformative experiences, individually curated to guests needs, while the exclusivity of the destination aligns it with those who are connoisseurs of fine living.

Stuart Latham, senior partner of Foster + Partners, said: “The ambition and scale of the project is striking, and we’re excited to help Saudi Arabia with its vision for an unforgettable luxury experience which acknowledges the sensitive nature and ecological significance of the site for tourists from across the globe.”

?Through its trio of communities, Amaala seeks to establish a globally recognised hub for arts and culture with a focus on contemporary art, as well as the most comprehensive, integrated health, wellness and sports offering globally. ?

Triple Bay will offer a fully holistic wellness retreat, state-of-the-art diagnostic medical facilities and authentic treatments designed to feature the local environment. It will also be home to a fully integrated sports and entertainment community.
   
The Coastal Development is set to become the defining hub of contemporary art in the Middle East, playing host to a dynamic programme of exciting events from the global arts and cultural calendar while The Island will be the tranquil home of an exclusive art community, set amid an Arabic botanical garden complemented by a collection of sculptural pieces.

Nested in Saudi Arabia’s Vision 2030 plan, the development of Amaala is being rolled out across three key phases, with completion of the destination ahead of the realisation of Saudi Vision 2030.

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