Max, the value fashion brand of Dubai-based Landmark Group, has announced the launch of its first store in Malaysia.
The opening at the IOI City Mall in Putrajaya is part of a global expansion plan that aims to have a network of over 600 stores encompassing nine million sq ft of retail space by 2020.
The new store includes over 13,000 square feet and will stock Max’s label of women’s, men’s and children’s fashion - as well as footwear, handbags and lingerie.
Max is part of the Landmark Group, one of the largest retail conglomerates with headquarters in Dubai.
Ramanathan Hariharan, CEO of Max and director of Landmark Group said: “Max Fashion is today the market leader in value fashion across Middle East and India.
“We are excited as we look forward to engaging and serve the Malaysian customer, and give them an opportunity to celebrate their innate sense of style through our products. Malaysia is known for its busy shopping districts and a young aspiring consumer base that appreciates comfortable fashion, at great prices.”
He added: “We believe it is the right time for the brand to enter this market. There is immense potential for growth here and we look forward to expanding our footprint in the country.”
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