Fashion Forward 10th edition to take place in October

Event has helped launch careers of several Middle Eastern designers
Fashion Forward 10th edition to take place in October
By Lubna Hamdan
Tue 11 Jul 2017 02:52 PM

Regional event Fashion Forward Dubai (FFWD) is set to take place from October 26th-28th at a new location, The Design Quarter, in Dubai Design District (d3).

Endorsed by the Dubai Design and Fashion Council (DDFC), FFWD was developed to provide a platform for Middle Eastern designers to showcase their work.

Since its inception five years ago, it helped launch the careers of a number of designers both regionally and internationally, showcasing seasoned couture, ready-to-wear and accessory designers.

FFWD also played host to buyers and fashion industry insiders as well as international and regional media.

The event’s location, Design Quarter, is home to more than 6,000 people and 400 luxury, fashion and design businesses.

(Getty Images)

Bong Guerrero, CEO and co-founder of FFWD, said: “With the continued support of d3 and DDFC the platform has become the reference point for regional design talent and a launch pad for international visibility. Each season we introduce new concepts, explore new topics of conversation, discover new talent and deliver a new experience while providing an environment where passion, collaboration and purpose meet.”

Jazia Al Dhanhani, CEO of Dubai Design & Fashion Council, said: “Fashion Forward continues to inspire us with its diversity, as it looks to create valuable avenues of growth for local and regional designers, and nurture and promote the immense pool of home grown talent. This is closely aligned with our mandate to establish Dubai as the international capital of emerging design.”

Designer registration for FFWD’s 10th edition is now open with limited spaces available. To participate, designers can register at by the closing date, July 15th, 2017.

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