By Parag Deulgaonkar
Move aims to drive passenger demand for Dubai service after Al Maktoum flights fail to meet expectations
Oman’s low-cost carrier SalamAir will commence a daily service to Dubai International Airport (DXB) from October.
In April, chief executive officer Francois Bouteiller said they have obtained landing slots at DXB after passengers wanted it to fly to a more “prestigious” airport in the emirate.
The move was aimed to drive passenger demand for its flights to Dubai as the airline’s morning flight to Al Maktoum International Airport (DWC) was not meeting its expectations.
In a statement emailed to Arabian Business last week, the airline confirmed it will start operations to DXB from October, but gave no details on the service frequency.
However, the airline’s flight booking option showed it will bookings for its morning flight from Muscat to DXB from October 29.
While SalamAir has not publicly announced curtailing its operations to DWC, the airline operates only one daily flight now instead of the twice-daily service, announced in March.
In an article published in this week’s Arabian Business magazine, Bouteiller admitted he will need to turn a profit sooner rather than later in order to keep the airline flying.
“We have to offer more flights to more destinations. We have to be more competitive and offer good fares that correspond to customer needs.
“If I do that and I can attract enough passengers onboard my flights then I make profit, which is the other reason for the [airline's] existence, because I am a privately owned airline and I am not subsidised by government by any means,” he said.
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