By Kay Marham
Programme will include themes such as Scaling Up, Business Models, Marketing & PR, Finance, Governance and Mindful Leadership
The Dubai Business Women Council (DBWC) has partnered with the Mind Cloud Academy to offer the UAE’s first entrepreneurship course programme accredited and certified by the Government of Dubai Knowledge and Human Development Authority (KHDA).
The programme will officially launch in September and include themes such as Scaling Up, Business Models, Marketing & PR, Finance, Governance and Mindful Leadership, amongst others.
To attend the inaugural Entrepreneurship Programme courses, attendees should apply on www.mindcloudacademy.com
Customer Acquisition/ Retention
It is often said that customers buy relationships and not products. This course advises entrepreneurs on Customer Acquisition/ Retention Strategies & Basics; CRM; Early Adopters; Customers Surveys & Interviews – Best Practices; Digital/ Social Media Customers Acquisition and Retention Strategies.
Marketing and PR
The way a product is marketed can make the difference between success and failure. This programme explores Strategic Plans; Marketing Mix; SWOT Analysis; Implementation & Evaluation; PR Pitches; Digital Marketing & Social Media Strategies.
Pivoting Your Model
If a business model is not working, it is generally advisable to make changes. This module will help you to test your Business Model, as well as advising on KPI Mapping; Milestones; Performance; Keeping-on-Track; Priorities; Change Navigation; Decision Making & Mental Agility.
The many changes needed to scale up can derail even a previously successful businesses. This session teaches you how to scale up an operational start-up; accelerate and finance growth; plan, execute and succeed at scaling up; and how to take a company from 1x to 10x and beyond revenue.