By Sarah Townsend
Two Al Ghurair properties in Deira properties to be rebranded
Two hotels located within Dubai’s Al Ghurair Centre are to be rebranded as upscale Swissôtel & Swissôtel Living properties, representing the brand’s launch in the UAE, it was announced on Sunday.
Hotel operator AccorHotels said it was rebranding its Al Ghurair Rayhaan and Al Ghurair Arjaan hotels following a fresh deal with the landowner Al Ghurair, one of the Gulf’s largest family conglomerates.
The two properties comprise 428 rooms and 192 apartments at the Al Ghurair Centre complex, one of Dubai’s oldest shopping centres that recently underwent an AED1.8 billion expansion.
The hotel and apartments will be managed by AccorHotels before transitioning to Swissôtel & Swissôtel Living, respectively, by the end of 2017 following the first phase of refurbishment.
Sami Nasser, CEO of luxury brands at AccorHotels Middle East, said: “The Al Ghurair family plays a leading role in driving Dubai’s growth as a global destination, and as such, the iconic Al Ghurair Centre is the best location to debut the city’s first Swissôtel & Swissôtel Living.
“Through this rebrand, we are bringing a new travel experience that is full of energy, passion and vitality - all part of the Swissôtel brand DNA – to the revitalisation of ‘Old Dubai’.”
Sultan Al Ghurair, CEO of Al Ghurair Properties, and responsible for the organization’s extensive real estate portfolio, said: “The rebranding of the Al Ghurair Centre hospitality offering is a key part of our goal to lead the regeneration of Old Dubai.”