By Sarah Townsend
Name change comes as comparison website prepares to enter Saudi Arabia
Market comparison website compareit4me.com, has changed its name to yallacompare in a rebrand intended to support the company’s growth in the Middle East.
In particular, the company is preparing to enter Saudi Arabia with an online insurance comparison website and permanent office in Riyadh.
It said the new identity was expected to resonate better with the Saudi market.
Samer Chehab, COO of yallacompare, said: “The Saudi Arabian factor was crucial in our decision to rebrand to yallacompare.
“In several markets around the Middle East, including Saudi, we’ve been operating under the amwalak.com brand name, as it resonated more with markets in which Arabic is the primary language.
“With yallacompare, we’re bringing everything together under one roof, in an easy-to-understand, powerful call to action. Do you need a financial product or insurance policy? Yalla, compare!”
The rebrand gives the company more opportunities to align itself more closely with the Middle Eastern market, it said in a statement to media, while retaining the “homegrown, entrepreneurial spirit that has made the company successful and cumulatively saved UAE residents millions of dirhams”.
Two months ago, the comparison site said it had raised $3.5 million of its $10 million Series B funding round to be finalised in the coming months.
Once completed, this will take the total amount of investment the company has raised to over $16 million.
It said the latest funds have been used to expand the company’s call centre, which is now housed in a new, 7,000-square-foot office staffed by 120 employees in Dubai, as well as to fund the launch of the insurance comparison platform in Saudi Arabia.