US pizza brand set for UAE launch, to target Filipino expats

AlJeel Capital announces plans to launch Shakey’s in the UAE, a US pizza retailer adopted in the Philippines
US pizza brand set for UAE launch, to target Filipino expats
By Staff writer
Wed 26 Jul 2017 01:33 PM

AlJeel Capital has announced plans to launch Shakey’s in the UAE, an American pizza retailer adopted in the Philippines, following a joint venture deal.

The agreement signed with Shakey’s Pizza Asia Ventures Inc will see the retailer target the large Filipino population in the UAE. There is roughly 700,000 Filipinos living in the UAE and over 450,000 living in Dubai.

AlJeel Capital’s CEO, Firas Hurieh, said: "We want to bring them a taste of their childhood closer to them. Shakey’s is a wildly popular American fast-food chain in The Philippines, it will officially open for business in Dubai by the end of 2017."

He added: "The loyalty of the Filipino community to its food brands has seen other concepts tap in to the taste and grow rapidly."

Shakey’s Pizza Parlor began in 1954, when Sherwood “Shakey” Johnson opened the first Shakey’s Pizza Parlor in a remodeled grocery store on 57th and J Street in Sacramento, California.
In 1975, the giant food chain opened its first Shakey’s store in the Philippines, and has since expanded to 200 stores as of the end of March 2017 and become a national staple.

Aljeel Capital is a private investment house based in Dubai which focuses on consumer driven sectors across the MENA region with a focus on the GCC market.

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