By Peter Ward
Samsung Gulf Electronics has unveiled a commercial air-conditioner with a 43% smaller footprint than competitive units with a similar capacity. This makes it ideal for the Middle East market, where installation space for services is at a premium. Peter Ward speaks to GM Sang Yoon Kim.
Samsung Gulf Electronics has unveiled a commercial air-conditioner with a 43% smaller footprint than competitive units with a similar capacity. This makes it ideal for the Middle East market, where installation space for services is at a premium. Peter Ward speaks to GM Sang Yoon Kim.Kim reveals that the new product has taken three years to develop, starting with engineers and product planning managers meeting with all the major consultants and contractors in the sector.
"We tested the performance of all existing products, and also collected the opinions of existing customers. Over the last two years we improved the existing product, based on our intensive studies, and finally brought it to the UAE market."
The new commercial range was unveiled at a glittering event at Atlantis Hotel in Dubai, attended by leading consultants, contractors and distributors, among others.
"The Samsung commercial air-conditioner has been developed for the Middle East market to bring optimum solutions to customers based on aerodynamic design," explains Kim.
Ducted split type
In the ducted split type segment, Samsung offers an 18k ~ 72k btu/h capacity in its side and top discharge units, while with the cassette unit, it offers an 18 k ~ 48 k btu/h capacity four-way type.
The top discharge outdoor unit provides more flexibility for installation, and longer piping, with a maximum of 50 m between the indoor and outdoor unit. It also requires less space to install.
In addition, the top discharge out door features an adaptable flare-type connection. This obviates the need for welding upon installation. No welding also means no impurities and oxide in the piping either, thus boosting the overall quality of the product.
Samsung's ducted split air-conditioners feature static pressure control to ensure efficiency and quiet operation. In addition, an anti-bacteria filter traps dust particles and suppresses the proliferation of mold and bacteria.
"Recently Samsung Electronics announced commercial air-conditioning as a major future growth engine. To ensure its leadership in this market, Samsung will invest continuously in R&D so as to provide superior technology and quality to its customers," says Kim. Developments in this regard include the launch of the Tropical DVM plus III for the Middle East market in 2010.
This Digital Variable Multi system is a modular multi-system air-conditioner with the world's largest capacity (8 ~ 64k hp), with the application of a Digital Vapour Injection (DVI) compressor. It can connect up to a maximum of 64 indoor units regardless of the type of the indoor unit.
Kim adds that the Tropical DVM plus III boasts the highest COP (co-efficiency of performance) levels, a more compact size and larger capacity, and more flexibility for installation, with the longest piping at 220 m between the indoor and outdoor unit.
Commenting on the current state of the air-conditioning market, Kim reveals the company is still receiving a lot of enquiries, which indicates that the market remains relatively buoyant.
"We have perceived a definite shift in projects towards the most cost-effective and highest quality option," says Kim. "Even though the global financial outlook poses some difficulties, I see no reason for our commercial air-conditioning business to outperform last year's figures," he asserts.
Kim says a major challenge is posed by the uncertainty surrounding some future projects. "We do not know whether or not certain projects we have accounted for as flagship developments will be delayed or even cancelled, which makes forward planning and any sense of projection very difficult. It is even possible that the entire competitive structure of the industry could be altered irrevocably as a result."
Kim says the launch is evidence of Samsung's long-term interest in the region. "A customised line-up ensures that we can meet the specific and varied demands of our customers. It will also give us a steady base from which to grow to a position where we could be market leader in three to four years. This is our goal for the immediate future," he concludes.