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Wed 2 Mar 2011 03:12 PM

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Creative freedom

The Pavilion is a space like no other in Dubai, says Selina Denman

Creative freedom
Malak opted for furniture brands that were not part \nof the region’s design vocabulary

The design of The Pavilion Downtown Dubai is summed up by
the solid oak shed that sits at its centre. Simple but also heart-warmingly
creative, it’s that rare kind of design feature that inexplicably makes you
want to smile.

“The shed is very playful,” said Abboud Malak, who was
responsible for the design of The Pavilion. “It’s very cheeky. Everybody always
talks about bringing the outdoors in – and we’ve literally brought the outdoors

The shed is a semi-private space furnished with a long oak
table and chairs. Behind it, a towering vertical garden adds another unexpected
dimension to an already intriguing design. It introduces life, texture and
movement to what would otherwise be an over-sized, overly imposing wall
surface. It is elements like this that make The Pavilion unlike any other space
in Dubai.

Artistic convergence

The Pavilion was envisaged as a place where the artistic
community, in its very broadest sense, could congregate. A brainchild of Ahmed
and Rashid bin Shabib of Shelter fame, it will act as a platform for creativity
and a facilitator of artistic expression. The facility is anchored by two
gallery spaces, complemented by a library, screening room, lounge area,
restaurant and espresso bar.

Located in what was formerly the Downtown Living Sales
Centre, The Pavilion sits on Emaar
Boulevard, directly opposite the Burj Khalifa. As
the building is almost entirely glass fronted, striking, uninterrupted views of
the Burj become almost an extension of the interior, building on the ‘outside
in’ theme epitomised by the shed and vertical garden.

In order to attract the attention of Dubai’s creative community, Malak knew that
he had to design a space that was unique and inspiring. After all, he was
designing for some of the most discerning and design-conscious people in the
city. “We felt that if we were going to get those people interested in this
space, we really had to grab their attention,” he said.

The bin Shabib brothers gave Malak free rein; their only
request was that he create something that would make an impression. “They very
much let me loose,” he said. “And that’s why The Pavilion looks the way it
does. I wasn’t restricted. The less interference there is and the less
resistance there is, the faster we can do things and the better we can do

In many ways this was a dream project, but it also came with
its fair share of challenges. The contract was awarded to Malak in October and
The Pavilion was operational by early February, which made for a highly
accelerated design-build programme.

“The challenges were with the budget and the timetable,”
said Mohsin Jawaheri, who was responsible for project management. “It was being
designed as it was being built, which was very hard. We were told, this is the
budget and you can’t go over. And we didn’t. But we also didn’t compromise on
quality,” he added.

Luckily, Jawaheri was able to enlist the help of an
“awesome” contractor in the form of AMBB. “The whole team was strong,” said
Malak. “Architecturally we were strong, project management was strong and the
contractor was strong. We didn’t cut corners.”


When the team first took hold of the former sales centre, it
had been lying unused for a couple of years. As a first step, the structure was
completely gutted, leaving little but the shell. Next up, the building was
repainted, the landscaping was reconfigured and the interiors were cleaned up.
Malak had his blank canvas.

Given the purpose of the space, Malak opted for a basic,
understated palette of materials, dominated by concrete and wood. “We wanted to
go back to basics. We wanted it to be timeless and we wanted it to be as pure
as possible. The oak looks very natural and raw, and concrete is a very honest
product. It’s very durable and it doesn’t require a lot of love,” he said.

The Pavilion experience starts with Gallery One, a 30m-long
space that acts as the main gallery and entrance area. The extended,
corridor-like space is flanked on one side by the glass exterior wall and on
the other by a bare white wall, which came with its own unexpected quirk. “We
inherited a wall that sloped outwards – and we actually loved it,” said Malak.
“We could have very easily demolished it but we liked it so much that we kept
it. It had that bunker-like feel to it.”

Malak felt that this was a strong statement to kickstart the
design with. At the same time, he recognised that a slanting wall is not the
most conducive to effectively-displayed art. “So we came up with the
interesting solution of cutting into the slanted wall and carving a flat wall
space out of it.”

At the end of Gallery One, the space leads off to the left,
into a more enclosed, sheltered area that is home to the reception. “In terms
of an entry sequence, we felt it was strong because you walk in and there is
that sense of anticipation. There is this long gallery space that you have to
walk through before you actually reach the reception,” said Malak.

Immediately after the reception, the space opens up into a
cavernous open-plan area that is drenched in natural light. This is the heart
of The Pavilion and home to a lounge, library, restaurant and the much-loved
shed and vertical garden.

In the lounge, modular sofas by Cassina have been set up to
point in a number of different directions. “We wanted to create these seating
pods where people can have very different visual references. Not everybody has
to face the Burj, or the restaurant, or the library – people have a choice.”

Malak was keen to use furniture brands that weren’t already
part of the region’s design vocabulary, such as Foscarini, E15, Academia, Riva,
Modular, Pianca and Magis. This generates visual interest and introduces a
further layer of uniqueness.

Tucked off to the side, behind a veil of bookcases brimming
with art and design books, is the library, which according to Malak is more of
a “work space”. “We created it for all those nomad artists that don’t have an
office and are working from home. We’re saying, get out of your house, come and
sit here, work out of this space, meet other people that are in your field or
other fields, and maybe that will help you to grow and learn.”

Furniture plays a key role in dividing up the different
spaces. In what is essentially an oversized container, there are no definite
walls telling you that you have moved from one space to the next. The furniture
is the only real spatial indicator.

This also builds a level of flexibility into the design.
“Our main concern was that we wanted the design to be versatile,” said Malak.
“So if you have an event and you don’t want all that furniture in the middle,
the design can cater to that. There’s nothing fixed – everything is loose.”

Custom made

When it came to the restaurant, all furniture was
custom-made by AMBB. Five metre-long solid oak tables, bench-style seating and
high-backed banquets make for a highly sociable eating and seating area for up
to 50 people. Overhead, clusters of Torch lights from Established and Sons’
Principal Collection drop dramatically from the ceiling.

All the while, the vertical garden towers enticingly
overhead. The wall is composed of some 2,000 plants, representing 60 different
“It has a great tropical feel to it. It’s
an evolving wall, and we love that,” Malak commented.

But it also represented a considerable logistical challenge,
Jawaheri explained. “Nobody could do it locally. That was the challenge.
Because, actually, it would have been a liability if we fixed it up and in the
short term it looked good and in the long term it failed. We had to fly in a
specialist. He selected the right plants and he flew them in from Holland. You didn’t only
have to be careful with the choice of plants; you also had to be careful with
which plants were sitting next to each other, because of their proximity.

“One plant could completely overtake the one next to it.
Another challenge was choosing suitable lighting,” Jawaheri detailed. The Pavilion is also home to the espresso bar, a 12m counter
that faces an open kitchen. This builds an element of activity – and
interactivity – into the design.

Broadening horizons

The F&B areas make the space more accessible to a wider
range of people. Because although The Pavilion was envisioned as a haven for Dubai’s creative
community, it was not designed to be in any way exclusionary.

Its role is more that of a community centre. “It is for all
walks of life. Your average person is also more than welcome,” said Malak.
“This is why we brought in the element of the restaurant and the espresso bar
and the lounge. If you were just limited to the galleries and the library, it
might seem a little more forbidding. You might feel like there is a kind of
velvet rope that you can’t get past. That is certainly
not the case.

“The Pavilion is open for breakfast, lunch and dinner. You
are more than welcome to come in, read your newspaper and order a croissant and
a coffee. You can make it what you want it to be,” said Malak.

Leading on from the espresso bar is Gallery Two, a larger
space that can be seen from the main road. “We’d like it to be a little more
experimental as a space,” said Malak and, indeed, the first installation being
shown here is by street graffiti artist, The Bow Terrorist.

The final component of The Pavilion is a screening room for
35 people, which was created as a platform for more interesting, independent
films, something sorely lacking in Dubai.

Here, Malak created a highly intimate space, with
lounge-style seating rather than the typical fold up variety. Coupled with a
striking lagoon-blue colour scheme and a goat-hair carpet, the space is
sumptuous and inviting.

For both Malak and
Jawaheri, The Pavilion represented a unique opportunity to do something truly
different. “These opportunities come rarely,” Malak admitted. “And you know
when you are faced with such an opportunity so you take advantage of it. That’s
exactly what happened.”

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