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Mon 8 Sep 2014 02:42 PM

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Crystal giant Swarovski launches 'Sparkle Towers' Dubai project

Austrian firm has partnered with property developer Tebyan for Dubai Marina residential development

Crystal giant Swarovski launches 'Sparkle Towers' Dubai project

Dubai-based property developer Tebyan said on Monday it has signed a partnership agreement with crystal giant Swarovski to create Sparkle Towers at Dubai Marina.

Branded as "space marveled by Swarovski", the ultra-luxurious resort-style residential project will feature "exquisite crystal-themed innovations" including sparkling lighting solutions and crystal interiors.

The project consists of two towers with a residential podium connecting the two, Tebyan said in a statement without giving further details.

Naji Alia, managing director of Tebyan, said: "All over the world, Dubai is now known as a haven of luxury where simply having a 'good' residence is just not good enough.

"Our style-sensitive residents and visitors seek nothing but the very best, and elegance is not only appreciated but demanded. To enhance Dubai's global reputation, Tebyan has gone beyond luxury to perfection, by partnering with Swarovski, a trendsetter who has sparkled in the luxury crystal arena for 120 years."

Peter Pelletier, senior vice president at Swarovski, added: "The coming together of two companies with proven expertise in their respective areas is bound to create a 'beyond luxury' living experience.

"As a premium supplier to the project, Swarovski is delighted to be able to present the residents of Sparkle Towers at Dubai Marina with an opportunity to personally experience the joy of crystal through a whole range of sparkling applications. Our input will also ensure that their chosen place of residence stands out as unique in a city where luxury is the norm."

Tebyan said it will officially unveil the towers and give more details in October.

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